Jointly owned and led by Kuwait's Diet Care and Taiba Hospital, Gethealthykuwait.com is Kuwait’s biggest independent initiative for personal nutrition and weight management, launched in June 2009. The Gethealthykuwait.com program aims to help individuals and families reduce their exposure to diabetes, obesity and cardiovascular illnesses by promoting a gradual change in their lifestyles through small habit-changing steps. By joining Gethealthykuwait.com (charges apply), members get an all-inclusive 28-day diet plan with three meals a day, delivered straight to their door.
Developed and managed by Bensirri Public Relations in Kuwait, the Gethealthykuwait.com campaign combines offline community activities and promotion with a members' nutrition and diet program website, a media relations program, plus a social media presence on Facebook, Youtube and Twitter. Every week, the Gethealthykuwait.com team reaches out to people in malls, schools, and offices and offers them free tests and consultations. For example, dieticians from Diet Care and Taiba Hospital provided over 100 Zain employees with cholesterol, sugar, and blood tests as well as weight analysis during a recent joint promotion with the telecom firm. Other firms that have supported the Gethealthykuwait.com program include National Bank of Kuwait, Burgan Bank, KNPC and Wataniya Telecom.
New members of Gethealthykuwait.com need to invest in a 28-day diet plan and so are enrolled as members for a standard 28 day period. Total current and expired members of Gethealthykuwait.com to-date have reached more than 600 people, while almost 2,000 people were 'tested' during the first four months of the campaign. New members signing up during the launch campaign were eligible to win a luxury holiday in Bali, Indonesia.
The website's members area, myGHK, lets members track their progress and automatically share their achievments on their Facebook profiles. myGHK also tracks all members' progress in order to offer prizes and incentives. Members who have signed up for Gethealthykuwait.com's 28-day program can also benefit from discounts for lab tests and treatments provided Taiba Hospital including skin and cellulite treatments. More than 600 members have signed up for the Gethealthykuwait.com Facebook page, where photos of campaign activities are posted regularly.
However, perhaps the best way to measure the success of the Gethealthykuwait.com program is in kilograms! During its first four months, members taking part in the 28-day program lost an average of 2.8kg each (based on statistics from 250 people who agreed to be monitored by the program, losing over 700 kilos collectively).
Campaign URLs
Website: gethealthykuwait.com
Facebook: Gethealthykuwait.com
Youtube: GetHealthyKuwait
Twitter: @followGHK
Friends, fans & followers
Gethealthykuwait.com membership: 600 current and past members (16 Nov 09 according to Bensirri PR)
Facebook page: 603 fans (30 Nov 09)
Youtube: 4 subscribers (30 Nov 09)
Twitter: 30 fans (30 Nov 09)
User engagement
Gethealthykuwait.com: 600 members purchased 28-day diet program (16 Nov 09 according to Bensirri PR), 250 people monitored lost an average of 2.8kg each
Facebook page: 78 posts from GHK, 13 posts from fans (30 November 2009), 46 photos from GHK, 80 fan Likes, 44 fan comments
Youtube: 8 GHK videos posted, 1,801 video views, 372 channel views, 4 channel comments
