Umm Zakiyyah, Author

Umm Zakiyyah, American novelist living in Saudi Arabia who writes on Muslim themes, launched her Facebook fan page in May 2009 and attracted 760 fans in one month. She uses the Facebook fan page and other social media to promote her novels including "Realities of Submission" and "If I should speak", which explore the differences between Muslim and Western cultures.

According to a Saudi Gazette interview with Zakiyyah in May 2009, she claimed to have achieved tangible results in terms of sales as a result of social networking.


Campaign URLs
Facebook: Umm Zakiyyah

Friends, followers and fans
Facebook: 750 (May 2009); 854 (August 2009)

News stories
Saudi Gazette: Social networking finds its calling in the world of marketing (27 June 2009)